We write it because we want to write it
How many times you do something for the sake of doing it, without a purpose or motive?
You are looking at your watch. You can stare onto the dial for so long, but the second someone asked you what time it is, you probably couldn't answer because you didn't pay attention to the hands.
Business is an elusive knowledge because human factor plays an important role in it. Have you ever wonder when sometimes you saw advertisements which you could not comprehend the central message, even though it is packed with bombastic catchphrases and stunning visualizations? Heck, sometimes it is too boring and generic you wonder why it is even shown? Yes, this is probably because companies wanted to advertise for the sake of fulfilling the need to advertise something. Results has been neglected. Automated action has been activated.
Efficiency and effectiveness are always the measures of success. Never forget it because we are living in a resource-scarce world. Sometimes, contrary to your anecdote, the best answer is probably the shortest and most concise.
